The brandname SMARTronics is explicitly written with SMART in capitals and the additon ronics
SMART, referring to the several values (mainly professionalism and improvements).
ronics as referring to technology, mainly Electroncis. But can be electrics and software as well.
The logo at a first glance looks like a flower, as a wink to the sustainability.
However, at a closer look, it is a complex and continuous line. Although it is a complex mathematical line, it shows simplicity. This is exactly where SMARTronics stands for. The 5 composed leaves, refers to the 5 values, but also to the 5 main services offered.